AI search is changing who gets found. Is your business in the answer?

Free SEO and AI visibility check

Facebook Advertising Agency Melbourne Facebook ads that turn scrollers into enquiries.

Local audiences, retargeting and lead forms on Facebook and Instagram, tracked to real calls and quote requests, not likes.

Get a free Facebook Ads audit See how it works
  • Facebook and Instagram
  • Leads tracked to the job
  • Melbourne-based team
  • AI-optimised

Quick answer

What does a Facebook advertising agency do?

A Facebook advertising agency in Melbourne plans, builds and manages your ads on Facebook and Instagram. It reaches local people before they start searching, follows up with people who already visited your site and collects enquiries through lead forms or a landing page built to convert. Good management judges every campaign on cost per lead, not likes, and works alongside Google Ads for people already searching.

How a Facebook ad becomes an enquiry

  1. The right people scroll Homeowners in the suburbs you serve, on Facebook and Instagram.
  2. Meta picks who sees the ad It weighs your audience, budget and how people react to the ad. AudienceCreativeLead data
  3. The ad makes one offer A clear picture, the suburb and a reason to act today.
  4. They send a lead form or call The enquiry is tracked back to the ad and audience.
  • You pay for reach, we judge on leads. Cost per lead is the number that matters.
  • People see the ad before they search, so it builds demand Google Ads then captures.
  • Retargeting follows up past visitors who looked but didn't call.
  • It is measured by calls, forms and cost per lead, every week.
Where your ads show
  • Facebook feed
  • Instagram
  • Stories and Reels
  • Messenger

What's included

Everything your Facebook ads need to pay off

Audiences, creative, lead forms and tracking, managed by a Melbourne team and judged on cost per lead.

  • Local audience research

    The suburbs, interests and life events that match your customers, built into tight ad sets.

  • AI-assisted

    Ad creative

    Images, short videos and copy made for the feed, Stories and Reels.

  • Lead forms and landing pages

    Instant forms with the right questions, or fast pages that match the ad.

  • Conversion tracking

    Meta Pixel and Conversions API set up so calls and forms are counted properly.

  • AI audiences

    Budgets and bidding

    Advantage+ audiences fed with real enquiry data, with budget moved to what works.

  • Weekly optimisation

    Audiences, creative fatigue and cost per lead reviewed every week, reported monthly.

AI-optimised

Facebook ads, guided by AI and real lead data

Meta's Advantage+ audiences decide who sees your ads, and they only learn from the results you feed back. We send them real enquiries, not page likes, so the AI finds more people like your customers. Your landing pages are written so AI tools like ChatGPT can read and cite them too.

  • Advantage+ fed with real enquiries. Conversions are calls and forms that matter, so Meta's AI chases customers.
  • AI-assisted creative testing. New images and hooks tested against the current winner, with the best kept.
  • AI search covered. Pages written so AI tools can recommend you when people ask who to call.
See AI SEO

Ad creative

Ads people actually stop for

Every ad is built for one audience and one offer, designed for the screen it shows on, then tested against a challenger.

  • Facebook feed ad

    • Headline readable at thumb speed
    • Offer before the brand name
    • Instant lead form, no page load

  • Instagram story ad

    • Full screen, built for phones
    • One message per frame
    • Book button opens the form

How we set up your campaign

Audiences, places and budgets, set with intent

Your ads reach people likely to need you, in the suburbs you serve, at the hours they act. Everyone else gets cut.

1Audiences and interests

Audiences
Audience Type Detail
Homeowners, eastern suburbs Core Age 30 to 65, home owners within 15 km
Site visitors, last 30 days Retargeting Viewed a service page, didn't enquire
Like past customers Lookalike Built from real enquiries, 1%
Recently moved Life event New homeowners in the service area

Excluded

Past customersJob seekersRentersOutside service area

2Geographic targeting

Box Hill Doncaster Blackburn Ringwood Melbourne CBD (excluded) 5 · 10 · 15 km
  • Box Hill +25%
  • Doncaster +15%
  • Blackburn +15%
  • Ringwood 0%
  • Melbourne CBD Excluded

3Budget and cost per lead

StrategyCost per result goal $30
Daily budget$40

Cost per lead by week

W1W8

Ad schedule: budget up when people enquire

Lower bidHigher bid

Shown for a Box Hill plumber. Your setup is built around your services and areas.

Every week

Cutting waste every week

Ad accounts drift and creative wears out. We check the same four things every week so your budget keeps going to people who enquire.

  1. Audience review

    Ad sets that bring enquiries get more budget; ones that don't are paused or rebuilt.

  2. Budget by suburb and hour

    Spend shifts to the suburbs and times that bring calls and forms.

  3. Creative refresh

    New images and hooks go up before people tire of the current ad.

  4. Cost per lead check

    Every campaign is judged on what each enquiry costs, not on reach or likes.

How it works

From boosted posts to booked jobs

  1. Step 1: Facebook Ads audit

    Wasted spend, tracking gaps and missed audiences in your current account.

  2. Step 2: Audience and suburb map

    The people, places and hours worth paying to reach.

  3. Step 3: Build ads and forms

    Creative for each placement and lead forms or pages that match.

  4. Step 4: Launch with tracking

    Pixel and Conversions API counting enquiries before we scale the budget.

  5. Step 5: Optimise every week

    Audiences, creative and budget, reported by cost per lead.

What we track

Reporting you can act on

One plain-English monthly report showing your leads, what they cost and which audiences and ads brought them in.

  1. Cost per lead

    What each call or form costs, by campaign, audience and ad.

  2. Lead quality

    How many enquiries became quotes and jobs, not just form fills.

  3. Creative performance

    Which images, videos and hooks bring enquiries, and when they wear out.

  4. Return on ad spend

    Revenue from ad-driven jobs compared with what you spent.

Who it's for

Built for businesses customers find by eye

If people need your service but don't search for it every day, Facebook and Instagram put you in front of them first, so you're the name they remember.

Related services

Facebook Ads FAQ

Questions about Facebook ads

Still deciding? Talk to a Facebook Ads specialist or ask for a free Facebook Ads audit.

Talk to a specialist
What does a Facebook advertising agency do?

A Facebook advertising agency plans, builds and manages your ads on Facebook and Instagram. That means audience research, creative, lead forms or landing pages, Pixel and Conversions API tracking, and weekly optimisation, all judged on what each enquiry costs rather than likes or reach.

Do Facebook ads work for local businesses?

Yes, when they target the suburbs you serve and make one clear offer. Facebook reaches people before they search, and retargeting follows up people who visited your site. They work best for services people buy by sight or need again, alongside Google Ads for urgent searches.

Are Instagram ads worth it for a local business?

Often, yes. Instagram ads run from the same Meta account as Facebook, so one campaign covers both. They suit businesses whose work people judge by eye, such as salons, renovations and cars. Stories and Reels reach locals on their phones, and lead forms collect enquiries without leaving the app.

How much should I spend on Facebook ads?

Enough for Meta to learn which people enquire, in the suburbs you care about. Your ad budget is paid to Meta and set by you. The free audit looks at your market and suggests a starting budget.

Should I advertise on Facebook or Google?

They do different jobs. Google Ads catches people already searching for your service; Facebook and Instagram reach people before they search and remind past visitors. Many local businesses start with Google for urgent jobs and add Facebook to grow demand.

How do you get leads from Facebook ads, not just likes?

We optimise campaigns for calls and form submissions, not engagement. Lead forms ask the questions you need, the Pixel and Conversions API report real enquiries back to Meta, and every campaign is judged on cost per lead.

Can you guarantee results from Facebook ads?

No one can honestly guarantee lead numbers. We commit to the setup, weekly optimisation and transparent reporting on cost per lead.

Facebook Ads insights

Learn more about getting leads

All articles

Contact us

Let's grow your business in Melbourne.

Tell us where you want to be found. We'll show you what's holding you back on Google and in AI search, and how to fix it. Free, with no obligation.

Google Partner Trustpilot

Claim your free SEO and AI visibility audit

Free and no obligation. Your details stay private.